Insight & Analytics is all about making connections. Here, you’ll discover a fun and friendly environment, where giving a little flexibility means getting a little back. When it comes to the crunch, everyone pulls together to get things done, using software like R and Python to compliment our natural talents. We’re passionate about what we do – and it shows in our work.
INSIGHT & ANALYTICS
Our Insight & Analytics team are a talented bunch. By crunching numbers and spotting patterns, they turn data into gold. As the size and skillsets of the team are constantly growing, we’re always discovering new ways to make our products better and provide a personalised service that keeps customers coming back for more.
Culture within Insight & Analytics
“I like pushing the boundaries in terms of technology, and you need to have the freedom to take risks in the early stages of machine learning to actually see it grow. That’s what attracted me to EE.”
Teams within Insight & Analytics
At EE, Insight & Analytics is broken up into five teams:
It all starts here. Our Data Management team are key in making sure we have really good quality data available.
The Reporting team then take data, make sense of it, and share it with teams across EE who may need it.
Advanced Analytics can draw information from data to help make tough business decisions.
Sometimes the data we collect shows us problems that need solving. A big part of this team’s role is to test and iron out any kinks in our latest products before they are released.
Our Audience Management team gather everything we know about our customers and use this to create a really personal EE experience, just for them.
Evolution of Insight & Analytics
To help the rest of EE take full advantage of how clever we really are, we’re taking steps to make our insight more shareable.
We’ve already rolled out Adobe Analytics to the whole of Marketing and now run drop-in’s that teach people how to make use of the insight we can provide. Our biggest project has been to create a Knowledge Hub for other departments to use as a central source of information, and keep our position as the best and fastest network for service in the UK.
Who said data can’t be the new language of love? Well, it wasn’t our Data Analysts. By understanding complex data sets and translating them into insights our business can understand, they help our customers to fall for our products. Whether they’re exploring analysis methodologies or using predictive analytics to help us adapt our contact strategies, cupid’s got nothing on them.
No crystal balls. No tarot cards. No prophecies. Our Senior Predictive Analysts are smooth modern-day soothsayers with a fresh approach to seeing the future. By working with predictive models and triggers, they help teams from across our business to target the right customers in the right way. Experts in analytics, they use their power of sight to turn data into magic.
Every story has its twists and turns, but nobody likes a plot hole. That’s why we employ some pretty special people to make sure our customers always get their happy ending. By understanding huge amounts of data and analysing digital trends, our Optimisation Managers spot villainous inconsistencies before they arise and help rewrite digital journeys our customers can love.
Our Advanced Analytics boffins aren’t just good with data, they’re a dab hand at inspiring great customer experiences too. Yep, they’re pretty slick; whether they’re leveraging advanced techniques in predictive analytics or developing algorithms that’ll help us to spot important CRM insights, they ask hard questions to get us easy answers.
You know what they say; you got to get to know your audience. Well, no one does that better than our Senior Audience Managers. This group of confident communicators are the best in the biz. Whether they’re testing and segmenting our audiences or collaboratively closely with our key stakeholders, they find creative ways to drive our DMP strategy forward.
“As an analyst we’re not always working on the same projects with the same people everyday. One day we can be working with the digital team, the next, with finance. It’s really varied.”
Watch some of our teams’ stories to find out more about life in Insight & Analytics at EE.
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WE ARE EE
At the forefront of digital innovation08/05/2018 09:31
It's a non-stop celebration of digital innovation over at EE.
It's a fact we're already delivering 4G services to 90% of the UK population, but it doesn't stop there. As part of BT, who have recently secured 40MHz of 3.4GHZ spectrum suitable for 5G services, this is just the beginning for what's next for super-fast, super-awesome connection with EE.
"We can now look ahead to the potential new services that 5G will offer, keeping our nation at the forefront of digital communications.” - Marc Allera, CEO of BT's Consumer Division.
Read more about this exciting news, here: https://bit.ly/2rtd4m5
Empowered, challenged, supported.01/05/2018 10:39
We’re showing the UK how technology can make the everyday better. Our people are keeping our customers happy with great service, and our network, which has been named as the best in the UK, is keeping their digital lives connected.
Since becoming part of the BT family, we’ve focused on creating an energising culture that makes EE an even better place to build a career. Empowered, challenged, supported and rewarded, our people are the key to our success. And the Sunday Times agrees, voting EE as The Best Big Company to Work For.
We’re at the top of our game, and this is your chance to join us: https://bit.ly/2HJfbZ9
One for the history books12/04/2018 08:43
At EE, we’re making history. Now ranking 1st in The Sunday Times’ Top 30 Best Big Companies to Work For, we’re just getting started. Not only are we the proud parent of Britain’s best network, we’re on our way to becoming no.1 for service too. Find out why EE is such a great place to work: https://bit.ly/2GGsIjJ